Primary and Secondary Research in Marketing

Primary and Secondary Research in Marketing Critically analyse the effectiveness of primary and secondary research applied to product development (looking at qualitative and quantitative research). Market research can be understood in terms of how the activity is carried out, designing questionnaires, planning respondent samples, methods of data collection and analysis etc, in other words the techniques of the discipline. The purpose of market research is to assist and improve marketing decisions; selecting the optimum alternative or even setting the decision-making agenda, i.e. what are the real marketing issues facing us? In any field, the basis of good decision making is having effective and accurate information available and using it accordingly. Almost any information required in or contributing to marketing decision making and the methods used to acquire that information, can be considered to be market research but, as a distinct and specialized activity, it is the provision of information about the market that is usually the central concern. People and organisations regularly need to understand the markets that they find themselves in, including the needs of consumers that make up these markets. This understanding can be intuitive and based on common sense, where many successful decisions have been and continue to be based on no more than instinct. However, in competitive markets where implementing a decision may require major financial resources and where the costs of failure are high, there is a need for decision making based on more rigorous and reliable data. Additionally, many features of modern markets and marketing such as consumer diversity, internationalization and the ever accelerating pace of change, increase uncertainty and make the informal and intuitive approaches to understanding less secure. The more formal techniques of market research, which have been developed and matured over the last few decades, generally offer a basis for increased confidence in decision making and so reduce some of the risks that always will be present in markets. The primary purpose for market research is risk aversion, to understand what the market wants, and not just what a few customers want and reduce the risk of developing the wrong product. THE MEANING OF PRODUCT DEVELOPMENT Product development is the phase in which the organisationdetermines if it is technically feasible to produce the product and if it canbe produced at costs low enough to make the final price reasonable. To testits acceptability, the idea or concept is converted into a prototype, orworking model. Concept cars for example are used in the development of newvehicles. The prototype should reveal tangible and intangible attributesassociated with the product in consumers minds. The products design, mechanicalfeatures and intangible aspects must be linked to wants in the marketplace.This includes the service aspects of the product, which are a vital componentof many products. Failure to determine how consumers feel about the productand how they would use it may lead to the products failure. For example, the Sinclair C5 electric buggy car, was developed as a serious on-road, single seater car for city or country use. However, drivers felt unsafe in a small buggy, and campus students ended up using the remaining stocks on-pavement runabouts. The development phase of a new product is frequently lengthyand expensive; thus a relatively small number of product ideas are put intodevelopment. If the product appears sufficiently successful during this phaseto merit testing, then during the latter part of the development phasemarketers begin to make decisions regarding branding, packaging, labelling,pricing and promotion for use in the test marketing phase. With this in mind we can now move on to talk about theeffectiveness of the use of primary and secondary research in productdevelopment. COLLECTING DATA There are two types of data collection methods, they areprimary data collection and secondary data collection. Primary Data Collection: this type of datacollection are usually observed and recorded or collected directly fromrespondents. This type of data must be gathered by observing phenomena orsurveying respondents. Primary data collection can be deemed as bespoke andtherefore time consuming and costly. This process is more lengthy and complex, it is typicallymore costly, involving experimentation, sampling, survey methods, andquestionnaire construction. The acquisition of primary data often requires anexperimental approach to determine which variable or variables caused an eventto occur. Experimentation: this involves keeping certainvariables constant so that the effects of the experimental variables can bemeasured. For example, when Apple tests a change in its AppleWorks wordprocessing computer program, all sales and marketing variables should be heldconstant except the change in the program. Sampling: by systematically choosing a limited numberof units, or sample, to represent the characteristics of a total population,marketers can project the reactions of a total market or market segment. Theobjective of sampling in product development, therefore, is to selectrepresentative units from total population. Sampling procedures are used instudying the likelihood of events based on assumptions about the future. Survey Methods: This includes interviews by mail,e-mail, or telephone and personal interviews. Selection of a survey methoddepends on the nature of the problem, the data needed to test the hypothesisand the resources, such as funding and personnel that are available to theresearcher. Questionnaire Construction: A careful constructedquestionnaire is essential to the success of any survey. A questionnaire is abase document for research purposes that provides the questions and thestructure for an interview or self-completion and has provision forrespondents answers. Questions must be designed to elicit information thatmeets the studys data requirements. Observation Methods: This method enables a researcherto record respondents overt behaviour, taking note of physical conditions andevents. Direct contact with respondents is avoided; instead, their actions areexamined and noted systematically. Observation is straightforward and avoids acentral problem of survey methods: motivating respondents to state their truefeelings or opinions. Secondary Collection Data: These types of dataare normally compiled inside or outside the organisation for some purpose otherthan the current investigation. Secondary data include general reportssupplied to an enterprise by various data services. Such reports might concernmarket share, retail inventory levels and consumer buying behaviour. Commonly,secondary data is already available in private or public reports or have beencollected and stored by the organisation itself. Because secondary data arealready available, which does save valuable time and money, they should beexamined prior to the collection of any primary data. Marketers often begin themarketing research for product development by gathering secondary information.They may use available reports and other information from both internal andexternal sources to identify a marketing problem. Internal sources of secondary data can contribute to productdevelopment. For example, an organisations marketing databank may containinformation about past marketing activities, such as sales records and researchreports that can be used to test hypothesis and pinpoint problems.Organisations accounting records are also an excellent source of data, butstrangely enough tend to be overlooked. The large volume of data that anaccounting department collects does not automatically flow to the productdevelopment area. Secondary data can also be retrieved from periodicals, censusreports, government publications, the World Wide Web and unpublished sources.Periodicals such as Investors chronicles, Marketing, The Economist, Campaign,Marketing Week, Wall Street Journal, and Fortune, print general informationthat is helpful for defining problems and developing hypothesis. Other external sources of secondary data are Trade journals,trade associations, international sources, commercial sources, governments,books in print, periodical indices and computerized literature retrievaldatabases. TYPES OF MARKET RESEARCH METHODS Broadly speaking there are two types of marketing researchmethods, they are qualitative and quantitative methods. The names describe thebasic difference in the results. Quantitative methods use samples large enoughthat there is statistical confidence in the results. Qualitative methods usevery small samples with no statistical significance. A complete research planincludes both categories of research. The mix depends on the stage ofdevelopment, the research objectives available funds, and other variables. Often, qualitative such as a focus group can be used to better identify what the issues are to do with a new product. Quantitative research is then employed to determine how prevalent the issue or need is. Qualitative research is the term applied to research that is considered exploratory or conceptual. Qualitative research will provide context,insights, and ideas for more research. The idea for the use of this type of research method is to get the participants to talk about their experiences,give opinions about situations, and to react to scenarios or prototypes. The basic characteristics of qualitative research are, broad objectives; small samples, results tend not to be generalizable or target population; and it is best used early in order to identify issues and again later in the process to validate. The following methods under qualitative methods are the most commonly used. They are: review of secondary information, focus groups and related techniques (brainstorming sessions), and observations/ ethnographic studies (insetting where the product is actually used. Quantitative research is the term applied to researchthat is considered conclusive. A researcher might use quantitative research totest hypothesis, describe the market or target population characteristics, andcheck relationships among variable. The results lead to formal conclusions andrecommendations to inform decision-making. The idea is to get enough responsethat the research will feel confident that the results reflect the market. The basic characteristics of quantitative research are:defined objectives that include hypothesis, focused research design identifieswho, how, what, why and when, large enough sample to allow for generalization(projection of results), and heart of the research. The most common quantitative research methods are: Surveys,which could be mail, telephone, online; usability studies; field testing;laboratory testing and conjoint analysis. Quantitative research is alsoconcerned with measuring aspects of a market or the population of consumersmaking up the market. This includes soft phenomena such as consumer attitudesas well as the hard things such as market size, brand shares, purchase frequenciesetc. Quantitative research and sampling: Quantitative data on a market or consumer group can be obtained through carrying out a census on the general populace, so as to obtain the relevant measures from every single consumer or (in the case of business-to-business research) player in the market. In practice market research through a census is very rare; for one thing it is usually prohibitively expensive to obtain data from every individual (the government only carries out a population census once every 10 years) and even when the money is made available the timescales involved are likely to be too long to meet commercial deadlines. Quantitative market research is, therefore, nearly always based on more or less rigorous sampling methods which have in common the assumption that the data from samples can betaken to represent, within estimated levels of accuracy, the population or universe from which they are retrieved from. Types of Quantitative Data: The range of information which can be and is collected through quantitative research is enormous if not infinite. In relation to deciding how data should be collected, all possibilities can be slotted into a simple threefold classification. They are: market measure; customer profiles or segmentation; and attitudinal data. Market measures quantify and describe a market. Common examples include: market and sector size; shares of the market held by suppliers or brands; penetration levels (what proportion of all potential consumers own or buy a product); purchase and consumption frequencies; patterns of consumption and seasonality. A vital concern in any marketing is knowing and understanding the potential customer base, what type or organisations are they? What other types of products or services do they own or use? What is required to meet this need is customer profiling or segmentation data and it is quantitative in nature because reliable breakdowns are needed for the whole market or population Additionally attitudinal data is also used in a quite general sense to cover concepts such as awareness, perceptions, beliefs, evaluations,preferences, and propensities. In other words they are, in their various forms, subjective and reside in the minds of individuals (attitudinal data is collected in business-to-business research but in the end it is still attitudes of individuals within organisations or companies, as such, do not have attitudes). Much of market research is concerned with attitudes and attitude measurement because attitudes are assumed to influence if not determine behaviour; understand consumer attitudes and the marketing may mould consumer choice in the products favour. Level of Measurement: Depending on the stage of product development, research measurement can be used to focus on particular market levels and use techniques appropriate for find out the possible level of satisfaction that will be gained from using the product. For example,manufacturers passing on sales figures, in confidence, to a third party (e.g.trade association) which collates them. Retail sales and brand shares are likely to be collected most accurately at the retail level through a retail audit. Patterns of consumption and profiles of consumers, however, will require data collection at the final level through some type of interviewing programme. The market level from which data is required, therefore, has an important bearing on the research methodology. The size of a market, for example, can be estimated by grossing up the consumption levels among a sample to the total population within the market. With adjustments (e.g. for imported products, shrinkage through the retail chain, etc) estimates also can be made of manufacturers and distributors / retail sales. However, in making such estimates various uncertain assumptions nearly always have to be made and this affects the reliability of the final data. Frequency of Measurement: Market research data is often required at only a single point in time; the current market, the shares held now by each brand, the profile of current consumers etc. In such cases the research methodology is commonly designed as a one-off and the project(i.e. product development). It is also possible that at some future date it may be decided be the organisation to collect the same sort of data again and a similar research design maybe used but at the time the first project is considered this not to be of significant importance at the time. In terms of research expenditure, most market research budgets are taken up buying repeat measures through continuous research. Continuous data allows important measures to be tracked overtime; movements in brand shares for example show progress (or decline) against competitors and changes in the trend provide an early warning to take action. Discrete trends also can be interrelated to other measures taken in the continuous research programme (e.g. media exposure) or independent variables such as economic indicators and all the data ca be integrated into a model which allows for predictions to be made or enables what if questions to be answered. Continuous data can be collected from matched samples (each made up of different respondents) and in some applications this is the preferred approach. Due to the high costs associated with conducting continuous research, much of the wok tends to be syndicated with costs shared among a number of subscribers. The nature of the respondent: The location of potential respondents may for example, influence any decision to use phone or visit interviewing. Other considerations may favour face-to-face methods but if the selected sample of say 50 potential buyers of a product is spread allover Western Europe, phone interviewing maybe ruled out if an important part of the sample is seldom found there; e.g. older people. Respondents personal attributes may also influence the research design. Self completion surveys are not appropriate among an illiterate or semi-literate respondent group or where interest in the subject of the research is likely to be low. Similarly, the wording of questions may need to reflect respondents language skills and familiarity with terminology: computer jargon may have a place in a survey of IT workers but not among the general population. Where as is common, the sample is mixed in these respects, the design must actually work lowest common denominator assumptions. Access to communications and the status of respondents are also relevant to an appropriate design. While most business-to-business respondents can be contacted by phone, this will be less the case where shop floor attitudes need to be established or where workers are very mobile. In such cases respondents may need to be recruited away from their place of work. THEDIFFERENCES BETWEEN QUALITATIVE AND QUANTITATIVE RESEARCH IN PRODUCTDEVELOPMENT The roots of the words qualitative and quantitative imply that one is based on quality and the other on quantity. There is some truth in this. Qualitative research is centrally concerned with the understanding rather than the measurement of things. The trouble is the lack of measurement means that it is never possible to be absolutely sure that the findings are correct. It is his inability to validate qualitative research that causes some consternation in relation to its use in product development. For example, the government recently commissioned little qualitative research as it is worried that the findings would not stand up to public scrutiny. More recently, though, since the 1997 General Election, interest by government in focus groups and similar had become a news item. The focus on quality and small numbers of respondents allows the research consultants to collect much of the data themselves in contrast to qualitative surveys where the numbers of interviews are too great for any single person to make more than a dent. One of the strengths of qualitative research is that it deeply involves experienced and skilled practitioners in the subject who can lift data and turn it into creative research findings. Here too there are problems as well as advantages. Much of the information gathered through qualitative research depends on the skills of the practitioner. Small numbers of respondents and just one or two people carrying out the interviewing allows more open-ended questions than in quantitative surveys. Open-ended questioning is the fabric of qualitative researchers. There is no hard and fast rule as to the break in sample size between qualitative and quantitative research. Most researchers would agree that 30 or fewer respondents would certainly constitute qualitative work.Others would argue that any sample much below 200 interviews is verging on the qualitative method because such low numbers produce findings with extremely large bands of error. According to Goodyear (1990), qualitative and quantitative research differs in four important ways, they are: in the type of problem that each can solve; the methods of sampling; the methods of sampling; the methods and style of collecting information; and the approach to and techniques of analysis. THE RESEARCH CYCLE The research cycle is different depending on what stage of product development the research is done for. A typical research cycle would include most or all of the steps mentioned below. These steps should be regarded as categorised as a combination both primary and secondary research.They are: Secondary Literature Search: An astonishing amount of information exists here, or is being collected about consumer needs, wants their behaviour, about markets, prices, opportunities, etc. A list of questions and assumptions is required at this stage to identify what customers would see in the product. One could use the internet to locate studies that relate to it. This is an inexpensive way to prepare for the other research steps. At this point the primary concern for the researcher are,opportunities, and potential of the product, and identifying information to help in formulating plans. Exploratory Focus Groups: These groups enable the researcher to hear about peoples needs, wishes, current products (especially the strengths and weaknesses), how they compensate for what they dont have, attitudes about the markets, etc. At this point the researcher is still thinking about opportunities, potential, etc, and looking for information to formulate plans. Ethnographic Study: One may want to observe people using related products and services in real time. This helps clarify what is gathered in research studies and heard in focus groups. At this point the latter of opportunities still holds. Large Scale Survey: The survey allows one to collect quantifiable information about assumptions, questions raised by the focus groups, planning, and general market conditions of the product from the general populace. At this point the researcher would already have concrete assumptions about potential customers, their needs, and the market in general. In this situation one is looking to verify those assumptions and ideas, with statistical confidence. Additionally one may want to conduct surveys throughout the development process to clarify issues, help you make choices etc. Usability Testing and Laboratory Testing: the test here helps one to refine various features of the product as it is being developed. Are the buttons in the right place, etc? At this point a prototype is being built, according to the information already gathered through primary and secondary sources using qualitative and quantitative methods of research.As the major components of the new product are being put together, its best to test their functionality with real customers. Prototype Focus Groups: These groups test the researchers execution of plans gathered previously. For example, do the features of the prototype meet their needs of the market? At this point specific information with regard to feedback about the look, feel, feasibility,etc of the prototype is gathered. (The researcher should expect at least two or three rounds of groups to refine the new product). Field Test: This enables the new product to betested. Users put the prototype through its paces. One might want to makesure that the product is tested in a variety of settings to make sure theproduct goes through the range of possible experiences. At this point the producthas been designed and built. Now is to see how good the product is with regardto its market category, in which substantial evaluation has already beencarried out. SUMMARYAND CONCLUSION This paper has looked at the meaning of product development, thetwo types of data collection methods namely, primary data collection andsecondary data collection methods. Under primary data collection itidentifies, the type of primary data collection, namely, experimentation,sampling, survey methods, questionnaire construction and observation methods.Under secondary data, we have identified the use of periodicals, census report,government publication, trade journals and the World Wide Web as being the mostused method under this type of data collection. We have also described thetypes of market research methods, namely, qualitative and quantitative researchmethods Under quantitative research we have looked at sampling, the types of quantitative data used, level of measurement, frequency of measurement, and nature of respondent or potential customers for the new product. Additionally, we have also identified a few differences in the use of research methods for product development such as the measurement of the concluded findings for a research etc. Finally, we looked at the research cycle with regard to what point of the cycle a new product would be evaluated and tested in real markets. The research cycle tells us about the use of secondary literature search, exploratory focus groups, ethnographic study, large scale survey, usability testing and laboratory testing, prototype focus groups, and field testing in product development. It is worthwhile to conclude here that although secondaryresearch, which is based on already existing data or information; i.e. datafrom primary research is one that is collected directly from the source, whilesecondary research builds on primary research already gathered, one should notethat information gathered for secondary research might not be as accurate asone might expect. The reason for this is that, a secondary data collectionresearcher might not have been part of the primary research team, and thereforethe outcome of the results of secondary research to do with quantitativeanalysis might prove to be inaccurate in its use for product development. Further work is required to develop this approach to see if the potential benefits can actually be realised in practice. Additionally, there should be a greater consideration of the issues involved in secondary analysis of single, multiple, and mixed data sets. Finally, some more specific guidelines are needed for researchers about the ethical issues to be considered when undertaking qualitative work that maybe re-used in the future such as being biased and not taking on board important issues that would affect the outcome of the product in the final stages of development. REFERENCES AND BIBLIOGRAPHY Achenbaum,A.A., (1993), The future challenge to market research, MarketingResearch: A magazine of Management and Applications, 5(2), pp. 12-18 Albaum,G., (1987), Do source and anonymity affect mail survey results?Journal of the Academy of Marketing Science, 15(3), pp 74-81 Baker,M.J., (1993), Look before you leap, Research for Marketing,Macmillan, London, Chapter 1, pp. 1-40 Bhaduri,M., De Souza, M., Sweeney, T., (1993), International qualitativeresearch: A critical review of different approaches, Marketing andResearch Today, 2(3), pp. 171-178. Brown,M., (1994), What price response?, The Journal of the MarketResearch Society, 36, pp. 227-244. Byers,P.Y. and Wilcox, J.R., (1991), Focus groups: a qualitative opportunityfor researchers, Journal of Business Communication, 28(1), pp. 63-78. Chisnall,P., (1992), Role and development of marketing research, MarketingResearch, 4th edn., McGraw Hill, London, Chapter 1, pp. 3-22. Colwell,J., (1990), Qualitative market research: a conceptual analysis andreview of practioner criteria, The Journal of the Market Research Society,32. Dibb,S., Simkin, L., Pride, W.M., Ferrell, O.C., (2001), Marketing, conceptsand strategies, Fourth European edition, Chapter 10, pp.301. Freeling,A., (1994), Marketing is in crisis can market research help?,The Journal of the Market Research Society, 36, pp. 97-104 Hooley,G.J. and West, C.J., (1984), The untapped markets for market research,The Journal of the Market Research Society, 26(4). Mason,N., (1990) EPOS, Birn, R., Hague, R., and Vangelder, P. (Eds), Ahandbook of Market Research Techniques, Kogan Page, London. Sweeney,J.C., (1997), Collecting information from groups, a comparison ofmethods, The Journal of the Market Research Society, 39(2), pp. 397-411. Swires-Hennessy,E., and Drake, M., (1992), The optimum time at which to conduct surveyinterviews, The Journal of the Market Research Society, 34(1), pp. 61-78. www.mori.co.uk www.forrester.co.uk

Marketing: Strategic Innovation in Globally Diverse Markets Essay

Personalized marketing (sometimes referred to as one-to-one marketing) is the marketer attempt to provide the customer individual attention through a variation of methods. Personalized marketing is a strategic approach which involves tailoring products differently for each and every consumer while retaining the principles of mass production. One-to-one marketing is attributable to two converging phenomena: the interactive flow of information made possible by robots and just-in-time inventory (Lampel & Mintzer, 1996, p. 1). In order for a company to be effective in personalized marketing, the company must be able to gather information on the target individual. Today, with the power of technology this is a widespread practice on the Internet. The Internet provides a medium to make one-on-one personalization practical for a variety of firms (Schibsted, 2001). For example, a web page may establish cookies and track the buying habits of the customer. Based on the customer buying habits, advertisements are geared towards that individual. An example of personalized marketing is something I witness on a regular bases, but did not realize it was referred to as personalized marketing. I consistently purchase items through Amazon. com, in which I typically purchase books. Amazon. com routinely sends me emails, informing me of sales or populates my home page with advertisements relating to certain categories of books I typically purchase. As pointed out by Vesanen, (2007), developments in information and communication technologies have opened up new opportunities to collect and analyze data and implement personalized marketing (p. 09). In today’s market there is an increase in customer satisfaction. In order for businesses to succeed and be competitive they must be in tune to the customer needs and wants. Marketing to the individual customer can be profitable to the company as long as the method of gathering the data and establishing personalization is not complex. As studied by Goldsmith & Frieden (2004), data warehouses allow companies to store trillions of bytes of consumer information. Computer controlled factory equipment , and industrial robots can quickly readjust assembly lines. Bar code scanners make it possible to track parts and products. The Internet ties it all together and makes it easy for a company to interact with customers, learn about their preferences, and respond. Personalize marketing can benefit some companies; however it would be much more difficult for a store to personalized catalogs, pamphlets, or fliers for each of its customers, by proposing deals, rebates and reductions based on the customers shopping habits. Not only would it be difficult, but it would not be cost effective for a company to engage in this type of personalization. Personalization can take many forms, from the customization of Web sites to the customization of products. Whatever the extent of it, it is an expensive and time-consuming activity. While Amazon is the leader in this type of customization, few others are succeeding (Goldsmith & Frieden). Dynamic Pricing Dynamic pricing is broadly defined as the buying and selling of goods and services in markets where prices are free to adjust in response to supply and demand conditions at the individual transaction level (Garbarino & Lee, 2003, p. 495). From a business point of view, dynamic pricing is a profitable concept in personalized marketing. For example, a customer may go to a car dealer and do not see the car they would like on the lot. Therefore, a car is ordered with exact specifications and because of the specialty requirements the price of the car increases, making the transaction profitable for the business. Dynamic pricing enables the business to increase the price on an item; strengthen customers’ allegiance, along with enhancing customer satisfaction. Carroll & Coastes (1999) state that economics define price discrimination as the practice of charging multiple prices for the same good where the difference in price is based on a difference in demand rather than cost. There are three degrees of pricing models commonly used in the retail marketplace: * First-degree price discrimination – different prices are charged based on what the buyer is willing to pay * Second-degree price discrimination – offers a variety of pricing options * Third-degree price discrimination – market-segmentation pricing (Garbarino & Lee, p. 498). From a business stand point, first-degree price discrimination is more profitable because it obtains the maximum value of the item. However, from a consumer stand point second-degree price discrimination can offer more value to the customer. It allows customers to choose the pricing option that will work for them, based on their desires and requirements. Online Retailers versus Offline Retailers The materialization of online retailers is compelling retailers to reassess their business practices and the use of technology. Integrating online and offline channels are very much on the minds of retailers, and it is forcing them to understand how to manage relationships across multiple channels. Retailers need to understand who their customers are, understand their behavior, and execute seamlessly across those channels (Beasty, 2006). Online retailing is the fastest growing channel in which consumers purchase products. Integrating online retailing with offline retailing comes with numerous problems. The consumer may see a product in the store for one price and see that same item online at a different price. Retailers compete nationally and locally on prices and products. Someone in Florida may not want to purchase the same products as someone in Washington D. C. or you may have a retailer located in California, but the company’s web site can be accessed by anyone that can utilize the web. According to study by Beasty, (2006), you mainly see this problem when consumer purchasing is based primarily on price. For example, a PlayStation is a PlayStation no matter where you purchase it, but saving $20 makes a big difference to customers. Another example is a few years ago Circuit City gave one price online, another price in their ad, and a different price in the store, all for the same item, without any explanation as to why (para. 6). This leaves the consumer frustrated, confused and a lack of understanding. Francis, (2007) studies states that one size does not fit all in the Internet retailing marketplace. The author categorized Internet retailing as follows: * Offline goods – items such as, books, groceries, and CDs are purchased and the consumer disengage from the web site and wait for their order to be delivered * Offline services – consumer pay for or book services, such as, travel, event tickets, and hotels online than travel to an offline service deliver location * Electronic-goods – the consumer purchase and download their products, such as software, MP3s, and digital books directly from a website; and * Electronic Services – the consumer purchase, co-produce, and consume the core service, such as banking, brokerage, chat/dating services via a web site. Online retailers must recognize the difference variations in online shopping and ensure customers’ requirements are effectively and properly addressed. Traditional methods of advertising include billboards, TV commercials, radio ads and posters. Companies still use the traditional methods of advertising , but they use the Internet to their advantage by incorporating new advertising with traditional advertising. The habits of today’s consumer dictate the method of advertising for a company to stay competitive. The invention of the TV digital video recorders (DVRs) and the consumer fast-forwarding through commercials makes TV advertising less effective in today’s marketplace. To remain relevant and competitive companies have a multitude of different formats of online advertising, such as banner ads, pop-up ads, floating ads, streaming sidebar ads, pull banner ads, and text ads, just to name a few. In addition, many companies ask you to â€Å"like† their link, in which the company’s page is now on your Facebook or Twitter page. This enables Facebook or Twitter to determine your shopping habits, and you can visit a company’s site right from you social media page. Offline stores has responded to the competition of online retailers by sending out a variety of advertisements, such as direct-mail flyers, catalogs, television, via mobile phones, and the Internet. In addition, offline stores have responded by increasing their presence on the web as well as creating appealing experience within the offline store. Today, many offline stores are dominating the online market with their presence. Even though, online shoppers experience a delay in receiving their product, online stores are continuously improving the delivery turnaround time. In addition, most online stores do not charge taxes, include free shipping, and offer free returns or exchanges. However, some online companies may charge a low-price for an item, but compensate by charging higher prices for shipping and handling. Nevertheless, most online stores are growing faster than offline store. The expansion of the Internet has increased the variety of pricing models available, for example: * Per-user model – involves either a flat fee per user or a tiered fee structure based on the level of use * Per-transaction model – a rate structure is developed to account for different automated processes or functions * Percentage-of-revenue model – is like the per-transaction model in that the monthly fee will fluctuate as the level of activity changes; it differs, however, in that the model is tied to the amount of revenue the user generates each month * Fixed-fee model – a lump-sum monthly fee that covers products and services specified in the contract. Fixed-fee pricing models typically appeal to organizations that want costs to be predictable (Turisco, 2000). The online retailer has to determine which pricing model fits their needs and which pricing model will benefit the company financially and satisfy the consumer. In addition, the company must also consider their overhead and their anticipated growth. Globalization Influence and Marketing Trends Even though, globalization has brought benefits between nations, it has also brought universal problems between nations. According to Kearney, (2003), â€Å"September 11 was a gruesome vindication of the argument that global integration had widened the gap between the haves and have-nots†. The author further argues â€Å"that the persistence of al Quada underscores how hard it is for governments to stamp out stateless, decentralized networks that move freely, quickly, and stealthily across national borders to engage in terror†. Marketers need to recognize the pros and cons of globalization, utilize the benefits, and do not become submerse with complex situations that come with globalization. Authors Reddy & Vyas (2004) reviewed 10 pros and cons associated with globalization from a marketing perspective. The pros included: economic growth, rapid technology transfer, more countries becoming democracies, the rapid spread of free enterprise system, unification of culture, living norms, and work ethic, increased communication through the Internet and other media, instant news worldwide, worldwide improvement of health and living conditions, people living longer, and multinational corporations. The cons included: increased unemployment in developed countries, increased trade deficit in developed countries, terrorism, loss of competitiveness in developed nations, poorer nations feel taken advantage of by advanced nations, increased economic gap between the rich and poor nations, some countries feel their norms and religious practices are violated, comparisons with rich nations make poorer nations unhappy, increased pollution through manufacturing and transport worldwide, the spread of Aids, West Nile virus, and various kinds of flu and other diseases. Globalization is regarded with much criticism, however, globalization will continue. There may be some containment of rapidity because of tightening of the borders, demands for intellectual property protection, setting up firewalls for Internet communication, but the movement continues (Reddy & Vyas, 2004, p. 169). Firms and governments that are aware of the positives and negatives involved with globalization will be able to develop a better approach towards globalization. Influence of Online Today’s technology has changed communication and the way marketers get their message out to the consumer. The rapid diffusion of multipurpose smart phones, broadband and wireless Internet connections, and ad-skipping DVRs have eroded the effectiveness of the mass media (Kotler & Keller, 2012, p. 476). Marketers were able to reach consumers via three television channels 80% of the time in the 60s. Today, marketers would have to run the same information on at least 100 channels to get the same results. Marketers are using technology to reach a broader audience, but at the same time consumers are using technology to fight back. Consumers feel they are receiving numerous ads that have no bearing on their lives. Internet users are taking advantage of new software to block spam and pop-up ads (Nunes & Merrihue, 2007) and telemarketers are being stopped by caller ID and the â€Å"Do not call registry† to prevent disruptions at home. Marketers are answering back by applying alternative solutions. Per Nunes & Merrihue (2007), there are four strategies available to companies that want to reach broad groups of people without breaking their marketing budget. * Bottlenecks – places where people cannot help being stopped, such as subway, elevators, airplanes, or bathroom * Trojan horse approach – placing advertisements on frequently encountered materials, such as coffee cups and pay stubs * Get the attention of consumers at play outside their homes – placing advertisements on adult play thing, such as a golf cart * Extends the third strategy – seeks to get people to play along, using interactive technology in public spaces (p. 64). These types of tactics can target a broad range of consumers with various forms of advertisement that cannot be turned off. The Internet has affected retailers approach to advertising and promoting their products or services. It is vital for companies to develop an effective brand to gain competitive advantage in the marketplace. The Internet opens up opportunity for the consumer to provide feedback regarding products and services, which has a significant impact on the retailer, whether the feedback is positive or negative. The Internet also allows the retailer to be more creative based on feedback from the consumer in a number of online communities. The communication channels to the consumer have expanded in number as well as complexity with the global expansion of the Internet and related information technology based products and services. Information technology has dramatically changed how consumers process (or avoid) information delivered by marketing professionals and has eroded the effectiveness of media advertising. The reason for this erosion is due to fragmentation of retail audiences caused by the introduction enhanced media sources such as cable television, blogs, video-on-demand, webcasting, video games, websites, digital video recorders, and multi-functional communication devices (cell phones). The result of these technological and media advancements creates a shift in bargaining power give consumers choices about how, when, and where they consume information (SCH Management Consultants, 2011). The evolution of the Internet has altered the way the consumer and the marketer relate to one another and also how the consumer purchase products and services. The consumer today is more educated, more income at their disposal, and have multiple ways to obtain information; therefore the Internet cannot be disregarded by the retailer. According to SCH Management Consultants, (2011) retailers seeking to expand their brand into the online environment will need to invest in the online experience, as part of a multichannel strategy, to reinforce and complement the in-store experience. For example, if customer service is a key differentiator in a retail store, then the experience should be replicated by providing interactive help, rich media (video) demonstrations, and product comparisons. Consumers will demand the ability to order online and retrieve/return the product at the supplier’s storefront or other distribution points. The retailer that understands the art of engaging with the customer via the Internet has a better chance of appropriately marketing their products to the consumer and establishing a lasting relationship.

A Modern Day Sir Thomas Moore

Concerning the government, very powerful people have a tendency to abuse their power. This affects the citizens greatly by not having a fair system of equality. The corrupted are only out for personal gain, therefore, they manage to not do their job properly. The infamous President Nixon, as just one of many great examples. Despite the corruption, there are many figures of society that do great things for the people, but not enough to make a lasting impact.The growing issues of murder, robbery, abuse of illegal absences, and violence, have infected the streets of our country. With the idea that such things exist, why have there not been more successful tactics to stop it? It seems as though the government Is much more concerned with stuffing their pockets than Improving lower class society. Regarding the government, they say that they are going to take action, but there Is rarely ever truth In that statement. Above the destitute are people that have more money than they could ever sp end away.In addition, there are people struggling to survive in less fortunate areas of America that could live months off the daily salary of the wealthy. They barely make enough money to have a place to live, or food to put on their table. Children starve, end up in foster care, which is a failed system in itself, and end up homeless. Instead of focusing on other countries, maybe it would be more practical to notice the problems in our own. During the wars, people at home suffer from the extreme separation of classes. Through the nations struggles, our very own country is feeling the poverty take over.It seems quite unfair that some people can blow thousands of dollars on a champagne bottle and at the same time, a child In a bad neighborhood Is starving. The separation of classes Is nothing knew. In fact, It has been around since man could start a fire with some sticks. After the thought process of social classes flourished in the human brain, there was no going back, and now the needy suffer. There was a time when they were slaves and now they are only slaves to money. This green paper that rules the human life could be seen as the seed of all issues.It creates greed and social classes, which are the source of what I am truly getting at. In spite of what we like to call the 21 rest century, we have barely stepped past the threshold into something great. Technology and medicine advances through the years, but it is all for nothing if we cannot get our country together. When I say together, I mean that word literally, as there is no sense of community amongst the people. We fight against each other's ideas and beliefs, as if there are no other ways to spend our precious time and energy.I am not saying that we should erase our differences all together, but Instead, understand that there are more Important things to fight for and It Is not with each other. Student Statement In the space below, write a statement in which you describe how well you think you did o n this assignment. How well did you fulfill the requirements of the rubric and the special instructions? I feel as though I wrote a fluent, organized, and well pieced together paper. It might feel a bit personal, but that is most of my writing. I am under the impression that the truth is your most powerful tool when writing.Your own personal paradigm of the truth will make your writing so much more riveting. First Submission Comments, Grade, and Instructions for Revision In my opinion, the points were not sewn together well, they were sprinkled throughout the first and second portion of the report. I think there needs to be a clear introduction to what I m about to read, then the body. I think the conclusion had a much better transition and the points were much more precise. Overall, I think that with a very opinionated topic there needs to be better transitions between the government, war, poverty and rich.Final Draft: America is more corrupt than some would like to admit. It is ov errun by greed, poverty, and a growing separation of social classes. Concerning the government, very powerful people have a tendency to abuse their power. This affects the citizens personal gain, therefore, they manage to not do their Job properly. The infamous President Nixon is Just one of many great examples. Despite the corruption, there are many figures of society that do great things for the people, but not enough to make a lasting impact.The growing issues of murder, robbery, abuse of illegal substances, and violence, have infected the streets of our country. With the idea that such things exist, why have there not been more successful tactics to stop it? It seems as though the government is much more concerned with stuffing their pockets than improving lower class society. Regarding the government, they say that they are going to take action, but there is rarely ever truth in that statement. Above the destitute are people that have more money than they could ever spend away. In addition, there are people struggling to survive in less fortunate areas of America that could live months off the daily salary of the wealthy. They barely make enough money to have a place to live, or food to put on their table. Children starve, end up in foster care, which is a failed system in itself, and end up homeless. Instead of focusing on other countries, maybe it would be more practical to notice the problems in our own. During the wars, people at home suffer from the extreme separation of classes. Through the nations trudges, our very own country is feeling the poverty take over.It seems quite unfair that some people can blow thousands of dollars on a champagne bottle and at the nothing knew. In fact, it has been around since man could start a fire with some sticks. After the thought process of social classes flourished in the human brain, there was no going back, and now the needy suffer. There was a time when they were slaves and now they are only slaves to money. Th is green paper that rules the human life could be seen as the seed of all issues. It creates greed and social classes, which is the source of what I am truly getting at.In spite of what we like to call the 21 rest century, we have barely stepped past the threshold into something great. Technology and medicine advances through the years, but it is all for nothing if we cannot get our country together. When I say together, I mean that word literally, as there is no sense of community amongst the people. We fight against each other's ideas and beliefs, as if there are no other ways to spend our precious time and energy. I am not saying that we should erase our differences all together, but instead, understand that there are more important things to fight for and it is not with each other.

Macbeth An Ideal Model For A Shakespearean Tragic Hero

The character Macbeth is an ideal model for a Shakespearean tragic hero. He was known as victorious and powerful, yet within, he was ambitious and cowardice. Macbeth’s ambition ends up slowly tearing him down and destroying him by the end of the play. â€Å"Take a good man, a noble man, a man admired by all who know him – and destroy him, not only physically and emotionally, as the greeks destroyed their heroes, but also morally and intellectually.† (Booth, 17). Between the witches’ prophecies, Lady Macbeth’s prestige, and Macbeth’s growing need for power, his ambition developed rapidly, leading to the failure of this tragic hero. Specifically, Macbeth and Banquo’s first encounter with the three witches is when the prophecies are introduced. This is the point where Macbeth’s interest in discovering what they mean begins to consume him. â€Å"All hail, Macbeth! Hail to thee, thane of Glamis! All hail, Macbeth! Hail to thee, than e of Cawdor! All hail, Macbeth, that shalt be king hereafter!† (Act 1, Scene 3, Lines 49-51). As you can see, right from beginning, foreshadowing appears. The witches inform Macbeth that one day, he will become king of Scotland and rule over all. This thrills the tragic hero, filling him with ambition from the start, like a single flame starting a fire. All he can think about is what they meant by that, and when will it come true. Macbeth becomes impatient and curious, causing ambition and obsession to grow. He becomes more anxious than ever before. As theseShow MoreRelatedEssay about Macbeth as A Tragic Hero1677 Words   |  7 Pages Macbeth as A Tragic Hero The character of Macbeth is a classic example of a Shakespearean tragic hero. There are many factors that contribute to the character of Macbeth of which three will be discussed. Macbeth is a typical tragic hero through his personality, actions, and qualities. One of Macbeths traits that evoke the idea of a tragic hero is that he is worthy of the readers interest. A tragic hero must be worthy of readers interest, concern, or sympathy. Macbeth

Domestic Violence No One Deserves to be Abused Essay

What is domestic violence? Domestic violence is the use, or threatened use of physical force, violence, a deadly weapon, sexual assault, or the intentional destruction of property. It is behaviour that has the intent or impact of placing a victim in fear of physical injury, and a pattern of behaviour resulting in emotional and psychological abuse, economic control, and/or interference with personal liberty that is directed towards the following: a current or former spouse, or a person with whom the abuser shares a child in common, or a current or former intimate partner. Domestic violence is behaviour – emotional, psychological, physical, or sexual abuse – that one person in an intimate relationship uses in order to control the†¦show more content†¦He began to shout abusive threats and criticism at me in front of my four-year-old son, and also began to throw anything he could get his hands on at me. After it all happened he would return back to normal, take me to the hospital, and make up some reason as to why I got so hurt, this time saying that I got drunk and fell over. This wasn’t the first time that he had done this to me, and he told me that he would try not to do it again, providing that I stuck to the rules. I knew in his heart that he really did love me, which is why I decided to stay, like every other time he abuses me. Why don’t women leave from abusive relationships? All too often the question â€Å"Why do women stay in violent relationships?† is answered with a victim-blaming attitude. Women victims of abuse often hear that they must like or need such treatment, or they would leave. Others may be told that they are one of the many â€Å"women who love too much† or who have â€Å"low self esteem†. The truth is that no one enjoys being beaten, no matter what their emotional state or self image. A woman’s reasons for staying are more complex than a statement about her strength of character. In many cases it is dangerous for a woman to leave her abuser. If the abuser has all of the economic and social status, leaving can cause additional problems for the woman. Leaving could mean living in fear and losing child custody, losing financial support, and experiencing harassment at work.Show MoreRelatedEssay on Domestic Violence and the Effect It Has on Family1582 Words   |  7 PagesDomestic violence is a violent confrontation between family or household members involving physical harm, sexual assault, or fear of physical harm (Stewart Croudep, 1998-2012). In most places domestic violence is looked on as one of the higher priorities when trying to stop crime. Domestic Violence cases are thought to be influenced by the use of alcohol, drugs, stress or anger but in reality, they are just learned behaviors by the batterer. These habits can be stopped as long as one seeks he lpRead MoreThe Effects Of Domestic Violence On Women1601 Words   |  7 Pagesquestions that women who suffer from domestic violence ask themselves everyday. Thousands of women every year face abuse from their male partners. It is estimated that three women a day are murdered in the US everyday by a current or past male partner (Huffington Post), therefore proving that an argument between two people in love can result in more than just heartbreak. Partner abuse against women is an epidemic that needs to be addressed. Domestic violence is a very serious issue that women faceRead MoreThe Effects Of Domestic Violence On Children1444 Words   |  6 PagesWhen it comes to domestic abuse there are signs to watch for and if caught early enough one can stop it before it begins. In violent relationships the ultimate goal of the abuser is to have complete control over the abused. According to Shattered Lives magazine, â€Å"One out of every four households experience a form of domestic vio lence† (1). When one feels they have nowhere to go they become more attached and often have children with their perpetrator. The children also play a part in the family membersRead MoreFailure Of Protect Laws And Their Harmful Effects On Abused Mothers915 Words   |  4 Pageson Abused Mothers Violence against women has been, and continues to be, a problem in the United States. Domestic violence especially is a large part of today’s society. It accounts for 21% of all violent crime (Truman Morgan, 2014), and one in three women have experienced physical violence at the hands of an intimate partner in their lifetime (Centers for Disease Control and Prevention, 2010). Three women lose their lives to domestic violence every day (Lee, 2015). While domestic violence alsoRead MoreDomestic Violence and the Effect it has on Family1587 Words   |  7 Pagesâ€Å"Domestic violence is a violent confrontation between family or household members involving physical harm, sexual assault, or fear of physical harm† (Stewart Croudep, 1998-2012). In most places domestic violence is looked on as one of the higher priorities when trying to stop crime. Domestic Violence cases are thought to be influenced by the use of alcohol, drugs, stress or anger but in reality, they are jus t learned behaviors by the batterer. These habits can be stopped as long as one seeks helpRead MoreWhat Are the Causes of Domestic Violence? Essays543 Words   |  3 PagesDomestic violence involves men, women and children no matter what kind of relationship the person may be in whether heterosexual or homosexual. Domestic violence victims are both women and men, although most victims tend to be women. It does not matter what religion, social class or ethnic class the person may be from it affects everyone. Domestic violence is defined as one person using any means to control the other person (www.medicinenet.com). It can include emotional, psychological, physicalRead MoreThe Effects of Domestic Violence1831 Words   |  7 PagesDomestic Violence What effects does domestic violence have on the victim and their families? Domestic violence has a tremendous effect on people lives. It is a terrible crime and is happening each day. It is said that every 9 seconds a women is assaulted or beaten. Domestic violence is the leading cause of injury in women. This crime is very common and happens to people that you may even know. â€Å"Domestic violence is a pattern of abusive and threatening behaviors that may include physical, emotionalRead MoreDomestic Violence Has No Gender Essay1496 Words   |  6 PagesViolence Has No Gender Walking down the street you see a couple that is arguing, you hear hateful words being told to each other, and the argument seems to be escalating quickly. You see the men raise his hand, and punch the women. What do you do? Interfere in the fight, call the cops, or walk away and ignore the situation? Now let us turn the situation around. You are walking down the street, and you see the couple arguing, and the women punches the men. What do you do now? Would you react the sameRead MoreVulnerable Populations: Victims of Violence1288 Words   |  6 PagesPopulations: Victims of Violence’ ‘Vulnerable Populations: Victims of Violence’ Norita Prather BSHS/302-BSAE0ZSH3 University of Phoenix Instructor: Tami Frye September 26, 2011 Each domestic abuse relationship is unique, and has a pattern that holds certain signs, clues, and characteristics that could have helped decide if one were in an unhealthy or abusive relationship. There are significant indicators that are common to all virtual cases of domestic abuse, mainly becauseRead MoreThe Effects Of Domestic Violence On Children1423 Words   |  6 Pagesindividuals who work at a center involved with domestic violence should hear my concern about how late elementary to late high school students lack the knowledge about domestic violence. Many individuals are not aware about who is being domestically violated in their communities. We should have a program that shows ways to cope, tell, and prevent domestic violence. This would educate students about what is considered as domestic violence. The students deserve to be herd; this program will give them the

Antigone- Theme of Family Loyalty - 1484 Words

Betrayal of Family Loyalty In the play Antigone, written by Greek playwright Sophocles, loyalty to family seems to be a recurring theme. We first see it when Antigone defies King Creons order to keep her brother, Polynices, unburied as a punishment for his betrayal of their country Thebes. We also see how Antigones sister, Ismene, accepts partial blame for the burial (even though she refused to actually do it) in an affectionate, loyal act. Creon is also family (their fathers brother), but he, however, betrays this family trust and loyalty when he sentences Antigone to death for disobeying his law. There are, however, repercussions for this death sentence, that prove that there are two central tragic heroes in this play. She is†¦show more content†¦That is backed up by Antigone saying, Never, I tell you, if I had been the mother of children or if my husband died, exposed and rottingÂâ€"Id never have taken this ordeal upon myself, never defied our peoples will. What l aw, you ask, do I satisfy with what I say? A husband dead, there might have been another. A child by another too, if I had lost the first. But mother and father both lost in the halls of Death, no brother could ever spring to light again(Fagles1471). This statement proves the real reason Antigone chose to go through with this act, and that is that she could never have another brother. This adds a more human-like quality to Antigone, who before seemed almost godly, because she was unafraid of everything. We can now sympathize more with her. Her fear of death is even more apparent when she says, I go to them now, [her dead family] cursed, unwed, to share their homeÂâ€"I am a stranger! O dear brother, doomed in your marriageÂâ€"your marriage murders mine, your dying drags me down to death alive!(Fagles1469-70). We can see that she is scared, now that death is approaching her more closely, and that remark almost seems as if she is resentful that she had to carry out this duty. Earlier, when her sister Ismene, admitted to helping with the burial, Antigone became furious, saying, Never share my dying, dont layShow MoreRelatedMain Theme Of Antigone942 Words   |  4 PagesThemes are important to any story; they give the reader a sense of background and understanding when it comes to the events unfolding in the story. Many literary works include multiple themes, all of which convey  important ideas about humanity and the way that society functions. In  Antigone  by Sophocles, themes exist such as determination, the conflict between conscience and law, the conflict between divine and human law, and familial loyalty.  One key and central theme of Antigone is the importanceRead MoreComparing and Contrasting Sophocles Antigone and Shakespeares Othello964 Words   |  4 Pagestragedies of Antigone and Othello were written with great depth and are structured in such a way that both characters are victims, in spite of their crimes. Antigone and Othello a re tragedy plays created by using many techniques to create the feelings of fear and pity. There are differences and similarities in characters, action, and themes between Antigone and Othello. First, the major characters in both of the plays are suffering through great pain and end up with death. The drama Antigone which isRead MoreThe Conflict Between Antigone And Creon836 Words   |  4 Pagestragedy, Antigone, Sophocles follows Aristotle’s definition of tragedy which is constructed in six parts: plot, character, diction, thought, spectacle, and song. Although these six parts are used to produce a successful tragedy, thought is especially important in Antigone because it encapsulates the plot of the play. The thought, or the theme, is revealed in the dialogue from the Prologue to the Second Episode. As a result, Antigone’s and Creon’s dialogue exhibits two interrelated themes: personalRead MoreThe Test Of Time By Sophocles1403 Words   |  6 Pagesfew have withstood the test of time as long as Antigone has. Written by the ancient Greek playwright Sophocles in 441 B.C, it is almost two and a half thousand years old. How does a piece of writing la st that long without becoming irrelevant and antiquated. The answer to that question can be found in the themes and characters of this long enduring masterpiece. Before I jump into this paper, I should probably tell you what Antigone is about. Antigone is a play which takes place shortly after theRead MoreExplain the purpose of the main characters, minor characters and the chorus in Antigone. (30 marks)1556 Words   |  7 Pagesï » ¿Explain the purpose of the main characters, minor characters and the chorus in Antigone. (30 marks) All characters which feature in Sophocles’ play Antigone play an important role somehow; mainly conveying a certain moral or theme. The major characters portray the main themes such as loyalty, whilst some of the minor characters and the chorus explore the theme of prophecy and fate. Antigone is one of/the main character in the play named after herself. However it is debatable whether she is theRead MoreFate, Loyalty, and Law in Antigone Essay1576 Words   |  7 PagesFate, Loyalty, and Law in Antigone The play Antigone by Sophocles is a play like no other. There are three major themes or ideas which have a very important role in the play. The first major theme is fate, on how the play comes about and the turn of events that come about throughout it. Another main theme or idea is the pride the characters have and their unwillingness they have to change their minds once they are set on something. The last major theme is loyalty and the practical problem ofRead MoreThe Prologue Of Antigone899 Words   |  4 PagesThis passage is an excerpt from the prologue of ‘Antigone’, an Ancient Greek tragedy by Sophocles. In this scene, Antigone is trying to convince her sister, Ismene, to help her bury their brother, Polynices. It is significant to the rest of the play as gives explanation to future events and establishes the characters of Antigone and Ismene and their roles in the overall plot. Additionally, the excerpt gives a strong idea of the setting. In the scene, the audie nce can infer ideas about past eventsRead MoreAntigone : The Foreign Policies Of George Bush s Administration1045 Words   |  5 PagesSeamus Heaney’s adaptation of Sophocles Antigone takes inspiration from the foreign policies of George Bush’s administration, (McElroy. S, 2007 NYT). This is most notably seen through the character Creon and how he dictates to the people. Sophocles version of Antigone was written at a time shortly before Sophocles became one of ten generals that led a military expedition against Samos. I am going to be looking at the scene in which Creon and Haemon argue over Antigone and ultimately part on bad terms.Read MoreChoices That Mean Life or Death In Antigone1381 Words   |  6 PagesChoices That Mean Life or Death In Antigone The play Antigone was penned by Sophocles, a Greek writer, sometime in the late 440s B.C. This Greek tragedy uses a combination of literary elements in order to grab the reader’s attention. Two such elements are theme and conflict. Most importantly, Sophocles’s Antigone deals with themes, such as the conflict of family versus state, the conflict of individual versus government, and the conflict ofRead MoreAntigone - Paper 131697 Words   |  7 Pagesepic play, Antigone, are both very strong personalities, which naturally leads to conflict. Antigone and King Creon both have very intense beliefs and roles in this play that oppose each other, and although there is a family tie, will lead to an imminent tragedy. Antigone is a young women who believes in the loyalty of her family and fears no one and nothing. She is willing to give up her bright future and her life and disobey the edict of her uncle and bury her deceased brother. Antigone displays

Disadvantage of online communication free essay sample

We are living in a society which is called technologically civilized society. Every small work we do is technology dependent. Today every other person is recognized with the device or gadget ,he carries; which is technically advanced. Technology made our lives simple but much dependent on it. We can sit in a corner and get connected to the world. Thus making the world a global community. Although it gives many advantages, it also gives some disadvantages to the society which depends on computer screens rather than face-to-face contact for its main means of communication. First and foremost, it is time consuming. Online communication can take longer than a live or telephone conversation. This is because the time it takes to type, wait for a response and then type again interferes with the flow of the conversation itself. Email is especially time-consuming since an individual has to type his half of the conversation, sent it, and wait for a response. We will write a custom essay sample on Disadvantage of online communication or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Depending on the time it takes for the recipient to receive, read and type her own response, a person can wait a few hours or even a few days to complete one conversation. So, if a person is in a hurry, he or she could not be able to receive or give the message fast. Therefore, it is really time consuming than face to face communication. Secondly, it is mainly just text-based communication which means, you type the majority of your conversations. There are some exceptions, such as video chat, but for the most part, forums, social networking and messenger utilize text-based communication. For individuals who are not good at expressing themselves through writing or who are not familiar with the use of a keyboard, online communication can be frustrating. There is no voice tone associated with a text-based communication: a tone in an individuals voice that would normally be present in a live conversation is no longer present. Eventually, this can lead to miscommunications or misunderstandings about how something was meant to be interpreted. Finally, communicating through computer will addict the individual to spend their time more in it. Over the long term, computer addiction can cause physical damage. Using a mouse and keyboard for many hours every day can lead to repetitive stress injuries. Back problems are common among people who spent a lot of time sitting at computer desks. Late-night computer sessions cut into much-needed sleep time. Long-term sleep deprivation causes drowsiness, difficulty concentrating, and depression of the immune system. Someone who spends hours at a computer is obviously not getting any meaningful exercise, so computer addiction can indirectly lead to poor overall physical condition and even obesity. Eventually, the consequences of computer addiction will ripple through the users life as the incident which was a boy was found dead because of the over pressure he had by using computer for long time. As a conclusion, there are pros and cons when it comes to technology , mainly when it related to computer and online communicating. Therefore, every individual who are using technological devices such as computers or handphones for communication, should be able to manage the time well to avoid unnecessary harm to their health and life.